Create High-Value Service Bundles for Med Spas

Create High-Value Service Bundles for Med Spas

Combining treatments into strategic bundles is an excellent way to increase the average transaction size while offering value to your clients. Bundling is particularly effective for med spas, where clients often seek results-driven treatments and can benefit from multiple complementary services.

How to Build Bundles for Med Spas

1. Pair Services That Complement Each Other
   Combine treatments that enhance results when used together. This makes the offer more appealing and practical for clients.

   • Example Bundles:
     • "Rejuvenation Bundle": Microneedling + LED Light Therapy (Save 15%)
     • "Smooth & Glow" Package: Botox for forehead lines + Chemical Peel for skin texture (Save $100 when booked together)
     • "Total Renewal": Laser Hair Removal (2 small areas) + HydraFacial (Save 20% off regular pricing)

2. Focus on Seasonal and Targeted Promotions
   Align your bundles with the time of year, special events, or client goals:

   • New Year: “New Year, New Skin”: Chemical Peel + Post-Treatment Skincare Kit (at a bundled rate).
   • Spring/Summer: “Summer-Ready Bundle”: Laser Hair Removal + Body Contouring Session.
   • Wedding Season: “Bridal Glow Package”: Dermaplaning + HydraFacial + Vitamin C Infusion (Save 10% when pre-booked in advance).

3. Incorporate Pre- and Post-Care Add-Ons
   Med spa clients value long-term results. Include take-home products or add-ons in the bundle to support results after treatments.

   • After a Chemical Peel: Include a small skincare kit with soothing and hydrating products (e.g., hyaluronic acid serum, SPF).
   • After a Microneedling session: Offer LED light therapy or PRP (Platelet-Rich Plasma) as an optional discounted add-on for optimal healing.

4. Structure Tiered Packages
   Create multiple tiers to cater to different budgets and client needs.

   • Example: “Anti-Aging Glow Program”:
     • Tier 1: Botox (1 area) + Light Chemical Peel (Save 10%)
     • Tier 2: Botox (2 areas) + HydraFacial + Collagen Boost Mask (Save 15%)
     • Tier 3: Botox (3 areas) + PRP Facial + Take-Home Skincare Set (Save 20% and receive a $50 gift card for future use)

Highlight the Value in Your Messaging

Clients are more likely to purchase bundles if they clearly understand the benefits and savings. Use phrases like:

• “Save 20% when you pair your Botox treatment with our HydraFacial for the ultimate rejuvenation!”
• “This package combines the power of [treatment] and [treatment] to deliver noticeable results faster.”
• “For a limited time, enjoy exclusive savings on our most popular treatments!”

Example: High-Value Bundle for Med Spas

"Ultimate Skin Rejuvenation Package"

• Microneedling (1 session)
• LED Light Therapy (1 session)
• Post-Care Skincare Kit (travel-size hyaluronic serum + SPF)
• Incentive: Save 15% when booked as a package.

Benefits for Clients: Faster results, a clear plan for skin renewal, and savings.
Benefits for the Med Spa: Higher ticket sales, increased client satisfaction, and product exposure.

Pro Tip for Success

• Adjust Your Percentages: Start with 10%–20% discounts on bundles and monitor margins to ensure profitability.
• Time-Limited Offers: Run exclusive bundle promotions for short periods to encourage urgency (e.g., “Offer valid until February 31st”).
• Add Value, Not Just Discounts: Offer bonuses like complimentary consultations, take-home products, or a gift card for future services instead of large discounts.