Established in 2016 as a young innovative company, our team wanted to help beauty entrepreneurs build and grow their businesses. Being a private label service provider, we offer custom, tailored solutions to interesting product ideas in a streamlined approach. We have passion for the beauty industry and have over 20 years of expertise. As beauty entrepreneurs who love working with beauty products, we are developers who are enthusiasts of the latest trends, and we are creative formulators supporting entrepreneurs in the industry. Our focus is on incorporating plant-based ingredients into our formulations that have a safe composition of high quality preservatives for ensuring product shelf life.